Who We Are

Central New York’s Premier Beverage Distributor

Since 1983, We’ve Done Business In A Way That Builds Lasting Relationships.

What We Believe In

Accountability

We hold ourselves to professionalism, common sense, and adaptability. We’re driven to be the best beverage distribution company in the world by continuously improving employee and customer satisfaction- and we won’t ever stop.

Integrity

Honesty, giving back, and taking care of our people are the cornerstones of our company. These values have developed lasting relationships with our communities, customers, suppliers and employees.

Quality

We have a thirst for exceptional beverages, whether that’s a cold beer, a smooth whiskey, a crisp cider, a refreshing hard seltzer, or a fine wine, We represent great brands.

What We Do

We Create Distribution To Bring Exceptional Brands To Our Customers.

Our portfolio of beer, wine, spirits & more offers retailers one-stop shopping.

As part of the three-tier system, we partner with breweries, wineries, distilleries and other talented suppliers to grow our collective business through consultative sales, strategic marketing, and timely delivery.

We’re also a proud division of The Sheehan Family Companies, a distribution network spanning five generations since 1898. Tri-Valley Beverage brings The Sheehan Family Companies’ strengths and years of experiences to our local markets, while staying true to our Upstate New York roots.

Supplier

We partner with premium breweries, distilleries, wineries, and quality beverage makers to distribute an incredible array of products.

Distributor

From storing, to delivery, and all the marketing, sales, and service in between, we ensure the beverages consumers love find their way to them.

Retailer

Distributors safely deliver products to retailers ensuring consumers can find brands they love at their favorite stores, restaurants, and bars.

We’re Looking for Someone Like You

Join a team that invests in your success.
Join Our Team
Partnering with Sloop Brewing to provide local youth Build-A-Bear teddy bears through Toys for Tots has become a holiday tradition at Craft NY.
Our General Manager, Kim Rejniak, builds a bicycle at Craft NY's annual Can'd Aid Fundraising Event.
The Craft NY Sales Team participating in Golf Out.
Rome New York

Values in Action

Charitable Giving

We take pride in knowing our hard work allows us to giving back to the communities we serve and make a difference for future generations.

Sustainability

A better tomorrow starts from within. We’re committed to reducing our environmental impact through impactful sustainability practices.

Our People Policy

We’re committed to continually improve and protect the wellbeing of our employees by empowering them with the resources to thrive.

Learn more